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is the 2006 National Sponsor of the
Hong Kong-Australia Business Association (HKABA).
Hong Kong Tourism Board
The primary mission of the Hong Kong Tourism Board (HKTB) is to promote Hong Kong as a destination worldwide, and thereby increase the contribution of tourism to Hong Kong's economy. In doing so, it tailors its marketing strategies carefully to the varying demographics and perceptions of each market region, making use of comprehensive market research and targeting especially those sectors that can bring the highest yield in terms of visitor spending. In all cases, Hong Kong is promoted as a unique, vibrant destination that offers visitors a living fusion of Eastern and Western cultures.
Complementary to this is the goal of ensuring visitors' satisfaction when they arrive, and thus encouraging them to make repeat visits or to recommend Hong Kong to friends and relatives. The HKTB fulfils the mission by providing information and assistance to visitors, fostering community support for tourism and good hospitality towards visitors, and working with the Hong Kong Government and the tourism industry to improve the range and quality of visitor facilities.
The six statutory objectives of the HKTB are:
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To endeavour to increase the contribution of tourism to Hong Kong
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To promote Hong Kong globally as a leading international city in Asia and a world class tourist destination
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To promote the improvement of facilities for visitors
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To support the Government in community promotion on the importance of tourism
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To support, as appropriate, the activities of persons providing services for visitors to Hong Kong
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Make recommendations to and advise the Chief Executive of the Hong Kong Special Administrative Region in relations to any measures which may be taken to further any of the foregoing matters
The HKTB has an extensive network of 20 offices across the globe. Its office covering the Australia, New Zealand and South Pacific region is based in Sydney and headed by:
Mr Andrew Clark
Regional Director - Australia, New Zealand & South Pacific
Level 4, Hong Kong House
80 Druitt Street
Sydney, NSW 2000
Australia
Tel: +61 2 9283 3083
Fax: + 61 2 9283 3383
Email: sydwwo@hktb.com
In its headquarters in Hong Kong, the Hong Kong Tourism Board operates under the direction of a Board of 20 non-executive Members including either the Secretary for Economic Services or the Commisioner for Tourism of Hong Kong. The current Chairman of the Board is The Hon Mrs Selina Chow, JP, who is a long-standing Member of the Legislative Council of Hong Kong. From Hong Kong, Ms Clara Chong, Executive Director of the HKTB administers the 20 representative offices of HKTB worldwide.
To find out more about the Hong Kong Tourism Board, please visit their website at http://discoverhongkong.com/.
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